smokin' super bowl: commercial cinema

Real quick, I have to comment on those Super Bowl teasers. Of course, there's no way I'm missing Poseidon (fuck that, how shameless), but, more importantly, the number of truly awful-looking films was unbelievable. Even Cars, John Lasseter's pet project, had that stupid Model-T and his sidekick. I'm sick of animated sidekicks. SICK of it.
Philip Seymour Hoffman is going to kill Tom Cruise in M:I 3.



My guilty pleasure trailer was for M:I III (Mission: Impossible 3), which featured Phil Hoffman chewing it up as the new villain. He brought a ton of energy to what would otherwise have been a typically redundant Tom Cruise actioneer teaser trailer. Also, the V for Vendetta spot was quick, sharp, edgy and Orwellian—the film is rated R and I am definitely intrigued.

Other than that, FUCK corporate cinema.

As for the other spots, I have to give props to the ESPN piece "Sports Heaven." The ad shows some guy walking through a cityscape checking his voice mail to "A Summer Song" by Chad and Jeremy. Did anyone catch the Huston Street cameo (or Hudson Street?); go A's, baby. The budget for the ad was tagged at $30 million, which is outrageous (this includes a $2.5 million fee for the Super Bowl spot).

Natalie Portman again in George-Lucas mode for V for Vendetta.

Other than that, FUCK commercials.

FFT out.